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Art for the People: Associated American Artists Prints from the Springfield Museum of Art Collection
October 21, 2021 @ 12:00 pm - January 9, 2022 @ 4:00 pm
In 1934, New York art dealer and publicist, Reeves Lewenthal, hatched a
plan to form the Associated American Artists (AAA). The mission of the
enterprise was to make art accessible, affordable and attractive to
Americans. Lewenthal met with several American artists in Thomas Hart
Benton’s New York studio. This group of talented, well-known artists were
offered a flat artist fee of $200 to create original print stones and
plates. From these the company produced limited edition etchings and
lithographic prints. At the onset of AAA, these original impressions were
available for five dollars each, and they were initially sold in department
stores and later through mail order.